The 21st-century golfer is looking for stylish apparel that works equally well on and off the golf course, and Oscar Jacobson’s rich heritage in fashion tailoring, dating all the way back to 1903, ensures that performance and style run deep in the brand’s DNA. The new Spring/Summer 2018 collection from Oscar Jacobson – presented in Sky/Coral, Naturals and Electric colour themes - draws heavily on the brand’s expertise in fashion tailoring, and its unparalleled knowledge of technical golf apparel, to deliver a greater number of products than ever before that will not only perform how the golfer wants on the fairways, but also look completely at home on the High Street.
A new ‘Course’ logo has been added to the collection for Spring Summer to add a more sophisticated look. The ‘Course’ logo offers subtle Oscar Jacobson branding across the left shoulder area and is available on a number of key pieces for SS18.
New for SS18 Oscar Jacobson has introduced the cutting-edge yarn ‘Ice Cotton’ into their polo shirt collection. ‘Ice Cotton’ is an innovative yarn that, through advanced spinning technology, makes a ‘cool to touch’ and very breathable fabric; perfect for those warm days on the golf course.
It is made using 100% liquid cotton, distinguished by its long staple, making luxurious, strong and durable fabrics, with no synthetic fibers.
Darcy and Decker both benefit from this advanced yarn, plus an improved silhouette and a simple yet classic look that will ensure they become your new go-to garments for club cresting and embroidery.
On those days when shirtsleeves alone will not suffice, the new Waldorf mélange sweater will sit elegantly over the top of these new polo shirts. Woven in Italy from luxurious Egyptian cotton, Waldorf boasts a half-zip design with full fashion details at the collar and sleeve insert.
Calling on the finest hand-selected Giza 86 long-staple Egyptian cotton, the yarn in the Waldorf sweater is spun by Filmar in its plant in Northern Italy and benefits from a mélange dye program, where individual yarns are dyed and combined to create colour, rather than actually dying the garment. Filmar are experts in this field, boasting nearly 60 years’ experience of selecting and creating superior-quality cottons.
This modern, stylish half-zip top is very soft to the touch and features elasticated hems and cuffs for the perfect fit.
Extended Merino collection
Pullovers and sweaters for Spring/Summer 2018 again come in a wide variety of styles, with an extended colour range in the Cashwool ® 100% Extrafine merino wool classic V-neck Wyatt and quarter-zip Heron. The new Lleyton, a quarter-zip sleeveless vest, joins Wyatt and Heron to complete the Cashwool ® line-up.
100% Extrafine Cashwool® from Zegna Baruffa is a stylish, unique and high-performing yarn crafted by Baruffa at its Borgosesia plant in the Piedmont region of northern Italy. This soft, luxurious wool was born out of intensive research in the late 1970s to find a yarn combining aesthetic beauty with top-quality performance.
A key garment for Spring/Summer 2018 is the new Carson Hybrid Jacket, which blends an ultralight Primaloft ® padded body and jersey-knit sleeves with a brushed backside. This lightweight jacket combines an eye-catching patterned front with plain sleeves, and is designed for versatility and comfort. It offers the best of both worlds – core insulation and greater freedom
of movement as you swing - and can be worn underneath waterproof outer layers like the three-layer, four-way stretch Lawrie Pro when the elements aren’t playing ball, or on its own when conditions dictate.
Primaloft ® is a lightweight fabric that OJ Sport has used for a number of years now as it provides golfers with the Holy Grail of performance by retaining warmth without adding bulk. This superior insulating material is warm, dry and soft, with Primaloft’s densely packed fine fibres helping to lock in heat and keep out those chill winds, while remaining breathable and quick-drying. The sleeves on the Carson share the same thermal technologies as OJ Sports’ base-layers, providing a perfect blend of warmth and stretch.
Caleb is then the latest Primaloft ® sleeveless vest creation for those days when retaining core body warmth is the key requirement.
No company should be shying away from its environmental responsibilities in the 21st century. As a Swedish brand, Oscar Jacobson takes its Eco duties very seriously and is fully committed to continually seeking out more environmentally friendly ways to produce its striking apparel collections. For Spring/Summer 2018, this quest has led to the use of a groundbreaking Bamboo charcoal fibre in the technical polo shirt, Chap, knitted from a polyester/elastane mix for added stretch and fit.
Bamboo charcoal fibre is mixed in with the yarn to create a fabric that offers the same feel and durability as many synthetic fabrics, but is kinder on the environment thanks to nanotechnology. This process allows the physical and biological properties of a material to be modified by engineering, synthesising and adding elements to develop the next generation of improved fabrics and materials.
OJ Sport’s Spring/Summer 2018 collection will perfectly prepare any golfer to meet the demands of peak-season golf with an ideal blend of performance, function and style. More so than ever before, the garments deliver versatility and the potential for cross-over, looking as stylish off the golf course as they do on it.
For more information email firstname.lastname@example.org or call +44 (0)207 402 0797 www.oscarjacobson.com