This Christmas, give golfers what they'd really want as a present: access to exclusive offers, a host of golf goodies, VIP trips and events - all courtesy of membership of the Million Dollar Club (MDC).
Too often golfers receive last-minute gifts they'd never use - cheap golf balls with shortbread; a ball cleaner, a monogrammed ball marker …
But membership of MDC, the loyalty programme for golfers, affords access to a wide range of exclusive offers, as well as benefiting from savings of more than £1,250 per year on household shopping bills thanks to a partnership with a host of favourite High Street brands.
The perfect golfer's gift costs from just £55, with MDC's three-tier membership structure comprising silver, gold and platinum memberships. The top tier affords a year's membership; 12 Srixon golf balls, tees and more with the welcome pack and membership card; a sleeve of balls every quarter; a VIP ticket to the annual platinum members' golf day, including overnight stay and gala dinner; access to VIP trips and events; the immediate opportunity to save on household bills; and four points per pound - the highest level available - spent on Million Dollar Holdings (MDH) products or those of relevant selected partners.
Alternatively MDC silver membership is also granted to people purchasing other products or insurance policies from certain brands within the MDH stable.
MDH comprises new insurance businesses Golf Insurance 4U and Travel Essentials 4U, as well as Million Dollar Hole in One (MDHIO) and established tour operators Leisure Link Golf Holidays and Golf Amigos.
MDC director Martin Tyrrell said: "We value our customers and the Million Dollar Club is our way of thanking anyone who buys any product or service from our extensive family of brands. But, annual memberships are also available and are the ideal gift for any golfer who will benefit almost immediately from their membership.
"Not only do they receive a variety of golf goodies, there are also golf days, VIP trips, unique events and experiences, as well as the chance to earn points with every pound that is spent with any of our companies or through discounts with carefully selected third-party partner companies."
MDC, whose management boasts more than 75 years' experience in the golf industry, has received the backing of former England and Newcastle United striker Alan Shearer, with the three-time Golden Boot winner signed up in an ambassadorial role for the programme.