IJP Design, founded by Ian Poulter, has announced that it will cease trading as of the 2nd April. The company issued the news via Twitter and their newsletter this morning.
The company which began in 2006 has blamed the "ever increasing competitive landscape" for its closure.
The brand was launched in 2007 by European Tour and Ryder Cup star Ian Poulter but has struggled to generate enough profit in its time. In fact, the company made its first profit in 2012. Poulter himself has been loyal to his brand wearing it across the world as he competed. However, that was not enough to keep the firm in a position to extend profits.
The company is now placing all of it remaining items on sale until the 2nd April when it will cease. All sales after the 8th March will not be eligible for returns.
In a statement on the IJP Design website, Ian Poulter wrote:
"It is with great sadness that I am announcing the closure of the IJP Design online shop, the golf clothing business I started with my business partners in 2006. The business will cease to trade from its website (www.ijpdesign.com) on 2 April 2017.
It has always been our aim to run a unique and high quality product business that reflected my personality and passion for the game of golf, and my love of fashion both on and off the course.
Ultimately, however, we have been unable to justify its continuation after many years of investing in the business and a number of attempts to reshape it against an ever increasingly competitive landscape.
We do not want to close without giving all of our loyal customers and friends, one last chance to enjoy our products and I would encourage you to visit our website to check out our final sale offers.
I would like to sincerely thank you all for your custom over the years, and give you my very best wishes for all your future endeavours both on and off the golf course."
Ian James Poulter