Luxury apparel brand Peter Millar announced today that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli.
Giannulli launched G/FORE in 2011 with the vision of developing a global lifestyle brand deriving its DNA from the sport of golf and the stylishly rebellious spirit that has earned the designer international recognition. Beginning with a collection of premium golf gloves in vibrant colours, G/FORE has expanded to include golf shoes, accessories and apparel for men and women.
"I love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market. By starting with gloves, we were able to establish credibility as a golf brand first, then add shoes, apparel and other accessories for a complete collection," Giannulli said.
Giannulli describes G/FORE as luxury sportswear inspired by and designed for the sport of golf, emphasising the "playability" of the product line.
"We're not a technical or athletic brand, but we've learned how to put technical performance into our products. Everything is 100 per cent suited for playing golf - athletic on the inside, fashion on the outside."
goods group whose portfolio of leading international "Maisons" includes Chloé, Alfred Dunhill, Piaget, Van Cleef & Arpels, Baume & Mercier, Cartier and Montblanc, among others.
Peter Millar was launched in 2001 as a high-end, sophisticated luxury sportswear collection designed with classical American and European influences. The company continues to experience impressive growth in the U.S. and internationally.