Unless you didn’t know, Golfhacker is preparing to turn into a print magazine. Needless to say, we are pretty excited about the whole thing but we need your help in helping this becoming a possibility. We are launching our Kickstarter to help us do this. So here is our plan and seven reasons why you might pledge your support when our Kickstarter goes live on Monday 19th February.
Our aim is to make something new in the golfing media. Our new extended 110-page issue is going to be quite different to other magazines. We aim to make something that our readers can enjoy and take pride in owning. In order to do that, we have decided that our new magazine will be released every three months. This will give us the time to produce higher quality features and longer, more informative reads. In the age of the internet, we are concerned that many articles have become clickbait driven rather than that of quality journalism. With our new magazine, we aim to put this right. We also aim to change the landscape of what is included in most golf magazines. For too long we have seen that many have focused on the big names. Whilst we will include them, we also aim to find the stories that matter to many readers. Going quarterly allows us to do just that.
Travel has become a key focus for many as golfers expand their horizons and play away from their traditional courses. Whilst many publications focus on the golf, we intend to go further. Golf societies and families who travel are looking for locations for quality golf but also want to know what else they can do at the destinations. For this reason, we will be focusing on the concept of city guides in order to highlight what else you can do away from the course.
Our first guide will be the stunning city of Oslo in Norway. Our travel writer, Lily Hymes, has gone to great lengths to highlight what you can do in this amazing city as well as choosing some stunning courses to play.
Magazines often include far too many ads. There is, of course, a valid reason for this. Advertising produces a substantial income to many titles. However, there are some pitfalls that we have considered carefully. With more advertising comes less actual content. Our aim is to produce a content-rich magazine that will depend on sales rather than advertising revenue. For this reason, we have significantly reduced the number of adverts in our magazine. There will 13 pages of advertising in our magazine.
We have also become concerned that this revenue can at times causes issues with regards to the reviewing of equipment. The threat from companies pulling ad revenue or providing extra incentives in order to get favourable reviews and features is an area we do not want to cross. Our aim is, to be honest, and maintain the integrity we have established over the past two years.
We are fortunate to have a great product reviewer in William Murfitt. Over our many discussions over the past year, we have spoken about the need for honesty with reviews and William is as honest as they get. He reviews all products with our readers in mind and the products that we get sent are keen to find out his views.
Through the printed word and his YouTube videos, William shows you exactly what he thinks from your point of view. We believe this is a critical part of Golfhacker’s success. We are golfers just like you and if we were asked to shell out a lot of cash for a product we would hope that what we read is accurate. Sadly that is not always the case as others may not be as judgemental. We are answerable to our readers and our readers only.
Something for everyone
Golfhacker is about golf...pretty obvious really. If there is one thing that really annoys us about Golf media it is the lack of representation of the women’s game. For two years, we have aimed to put those wrongs right and have featured Lisa Longball, Charley Hull and Lydia Ko on our covers. We have dedicated a lot more coverage to the women’s game than other publications and we intend to continue to be a flag carrier for the women’s game.
But we don’t stop there. Sometimes the greatest stories are away from the public eye. Our interview with former Marine turned golfer, Aaron Moon, was a major turning point for our humble magazine as Aaron spoke about his injuries and how golf has given him a new lease of life. We will be seeking more stories like this.
Instruction with you in mind
We have all read those articles that give you tips to break 80...then put them in the magazine rack to gather dust. They are often generic and well, impersonal. So what if we could change that? Well, that is our plan. Our instruction PGA pro, Ben Derbyshire, is keen to focus on our reader's issues. We will be asking what your issues are and Ben will solve them. He will also invite you down to the course so we can film the help you receive.
We believe that this is what readers want when it comes to instruction. Something more personal, more tailored and most importantly of all, something that actually helps.
Niche is best
There is so much happening in the world of golf and yet you wouldn’t have thought so judging by the coverage others produce. We are staunch believers in that niche is best. From the British Par 3 Championship (which is definitely our highlight of the year) to new ideas such as urban crazy golf, we believe there is much more to the game than just it’s majors.
So there you have it, seven reasons why we are different to the others. Now we need to make it happen and for this, we need your help. Our Kickstarter launches on Monday 19th February where you can pre-order our digital and print editions. We also have some limited edition packs that include the magazines as well as printed Vice golf balls and Twisted Frog pitchforks. We have even completed 60% of the new extended edition prior to our Kickstarter.
If you can pledge and support us you will be helping to create something new, something different and most importantly, something we believe you will love.